**This interview is in Chinese**

Sugr, founded in April 2014, is a tech startup focusing on sound technology. From day one, Sugr is exploring how to innovate on human-machine interface for people to easily access and share music. Our mission is to share sweet sound. Sugr is a team of designers, hardware & software engineers and acoustic enthusiasms. Half of our team members were engineers from the hardware department of Microsoft where most of the Xbox accessories are built. For now we are located in Dallas (USA), Shenzhen (China) and Oslo (Norway).

Other than making stuff, we love music too, just like you. We all believe that music has magic powers. It makes you laugh and it makes you cry; it makes you dance and it makes you think. But the most important thing is that music makes this world beautiful. That’s why we want to share the power of music and create the best music experiences for you.