Dr. Song Li is the CEO and Co-founder of Zhenai.com, one of the biggest dates/relationships/marriages website in China, they have over 70 million members and are still growing at a fast pace.
Song Li had a very interesting career path; he was a biologist in Cornell University majoring in Genetic Engineering. He then worked as manager and executive director for the investment bank giant Morgan Stanley. He helped built XunLong in 2001, and later sold this cell phone Value-added Service company to Sina.
Zhenai.com is one of Li's biggest projects during his adventure. It was founded in 1998. Headquarters in Shenzhen, Zhenai.com now has branches all over China. The website's main goal is to help people finding their other half by the free database and unique matchmakers system Zhenai offers. Zhenai has over 1000 professional matchmakers in their company, once you become a paid member, they will try to go through your information and help finding you the best candidates to date so you can eventually meet your future husband/wife. This business model has been working for Zhenai considering their positive cash flow.
Zhenai has received a series of funding; one of them comes from Match.com, the biggest global dates site. Zhenai invests heavily on TV commercials and offline marketing, theyhired LeJia, the host of the most popular dating show in China “ If You Are The One” as their endorser, all these moves and of course their own product helped making them becoming most well-known in similar Chinese sites.