The trend of wearable technology is not as appealing as it was. Many electronics giants like Fitbit, Garmin, Samsung, Microsoft, and Apple had ambitiously marched in only to retreat silently. In a short period time, the blue sea turned red. Yet, nowadays, things have changed. Jawbone as the leading power in this game announced they would stop shipping in mid. The dazzling low price of Xiao Mi bracelet kicked out all of its competitors. The signal has been very clear, the margin generated by the wearable concept is getting low, and all of the startups bearing the idea are having a hard time.
However, the health wearable technology startup Breo has been doing pretty good. Not only it survived, it became sustainabley profitable. Over 10 thousand wearable products are sold overseas, generating tens of millions RMB in annual revenue. On May 13th, we are interviewing the CEO & Chief Experience Officer Suna Want to unveil what are the secrets of making a successful wearable startup in Shenzhen, and what lessons she learned in the hardware industry as a female entreprenuer.
*The interview will be in Mandarin.
Suna Wang is the CEO and Chief Experience Officer of Shenzhen Breo Health Technology Development CO., LTD, she holds a MBA from West Australia Universtiy, first generation of practitioners and serial entrepreneur in mobile Internet in China, over 10 years in mobile Internet, smart hardware and greater health fields with the startup experience in teaming, branding, user experience, product&marketing and channel operation management.