The Anker Brand Story: A fireside chat with Silu Head of Brand Strategy

Intebridge - 7th Floor, Block C, Shenzhen International Innovation Center, NO.1006 Shennan Road, Futian District, Shenzhen Shenzhen, 518000 - View Map Shenzhen
Thu, Oct 21, 2021, 7:30 PM (CST)

About this event

Anker. The company behind the best-selling portable chargers on Amazon and selling more than $1.5 billion worth of smartphone accessories and other consumer electronics products a year. Praised by CNN, the Wall Street Journal, Bloomberg, Forbes, The Verge and many others for being the company “beating Apple and Samsung at their own accessories game”. But not many people know the story behind this global leading charging brand.

Join us at Startup Grind as we uncover the Anker Story - from how the company began with the simple mission of helping consumers charge everything and has now become the global leader in consumer charging, and one of the world’s popular providers of audio/video electronics, home appliances, smart security solutions, and more.

We will have with us Silu, Head of Brand Strategy and Development at Anker - and we will discuss topics like:

How has Anker Innovation’s brand evolved throughout the past 10 years?

What are the lessons learnt from building a successful cross-border e-commerce business?

How to build a brand that has global impact?

About Diversity, Equity & Inclusion Month

This month Startup Grind is celebrating DEI month, presented with SVB and supported by Comcast NBCUniversal LIFT Labs. DEI stands for Diversity, Equity, and Inclusion; 31 days to emphasize the importance of diversity across our global startup ecosystem, and what it means to all of us. We are so excited to take this time to recognize and amplify the voices of leaders in our globally diverse communities, providing a platform for those that may not have been heard previously.

In addition to this event, you can also view Diversity, Equity & Inclusion Month events taking place across our global startup community here or register for our Diversity, Equity & Inclusion Summit here.



Thursday, Oct 21
7:30 PM - 8:40 PM (CST)


7th Floor, Block C, Shenzhen International Innovation Center, NO.1006 Shennan Road, Futian District, Shenzhen Shenzhen518000

Brought to you by

  • Nausheen I. Chen

    Nausheen I. Chen

    Zen & Zany


Brought to you by

  • Geng (Grace) Zhang

    Geng (Grace) Zhang

    Shenzhen Energy

    Brand Manager

    View Profile
  • Yan Wang

    Yan Wang

    MiraclePlus (former Y Combinator China)

    Chapter Co-director

    View Profile
  • Nausheen Ishtiaq

    Nausheen Ishtiaq

    Zen & Zany

    CEO of Zen & Zany

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  • Guangnan Zhou


    CEO of Wemory

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  • Phin Mpofu (Startup Grind)

    Phin Mpofu (Startup Grind)

    Startup Grind

    Director, Success + Community

    View Profile
  • Ahmad Fahim Didar

    Ahmad Fahim Didar

    Startup Grind

    Community & Partnership Manager

    View Profile

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