Using Kickstarter to Launch Your Product, Build a Loyal Following – and Raise Money (Kickstarter & Switchbot)

Tue, Aug 18, 2020, 7:00 PM (CST)

About this event

Chinese creators raised at least $60m on Kickstarter in 2019 alone, and 2020 looks like another record-breaking year. Kickstarter offers startups, designers, makers, and engineers a unique opportunity to connect with an audience and raise funds to bring their products to life. For Chinese creators, the opportunity to take their product to a global audience through Kickstarter is particularly powerful.

Startup Grind Shenzhen and Nanjing host a unique online event to help startups in China launch on Kickstarter. We will talk to Kickstarter’s Director of Design and Technology, Heather Corcoran and a successfully crowdfunded campaign owner, Switchbot CEO Richard Mou, about launching products successfully on Kickstarter.

Heather will share insights on how to build successful and impactful campaigns on Kickstarter: sharing case studies as well as practical tips on building communities, creative storytelling and rewarding backers.

Richard will talk about how Switchbot raised $678,835 on Kickstarter in July 2020, sharing his experience in creating and running the campaign as well as tips and advice to other startups on how to successfully raise funds on Kickstarter. 



As the No.1 Smart Home and IoT brands in Japan, SwitchBot offers innovative and install-in-seconds smart home products including smart switch, infrared universal remote controller, smart curtain, temperature and humidity sensor, Wi-Fi plug, smart humidifier, smart fan, etc.


  • Heather Corcoran

    Heather Corcoran


    Director of Design and Technology

    Heather Corcoran is Kickstarter's Director of Design and Technology. She works closely with hardware startups, product designers, and makers of all kinds who use Kickstarter to bring new products to life. Based in London, she has a particular focus on growing Kickstarter's global communities across both Europe and Asia.

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  • When

    Tuesday, Aug 18
    7:00 PM - 9:00 PM (CST)

    Brought to you by

    • Grace Zhang

      Grace Zhang

      Startup Grind Shenzhen


      See Bio
    • Nausheen I. Chen

      Nausheen I. Chen

      Zen & Zany


    Brought to you by

    • Geng (Grace) Zhang

      Geng (Grace) Zhang

      Shenzhen Energy

      Shenzhen Director

      View Profile
    • Yan Wang

      Yan Wang

      MiraclePlus (former Y Combinator China)

      Chapter Co-director

      View Profile
    • Melody Li

      Melody Li

      IVA Studio

      Leadership Coach

      View Profile

    Local sponsors