Using Kickstarter to Launch Your Product, Build a Loyal Following – and Raise Money (Kickstarter & Switchbot)

Tue, Aug 18, 2020, 7:00 PM (CST)

About this event

Chinese creators raised at least $60m on Kickstarter in 2019 alone, and 2020 looks like another record-breaking year. Kickstarter offers startups, designers, makers, and engineers a unique opportunity to connect with an audience and raise funds to bring their products to life. For Chinese creators, the opportunity to take their product to a global audience through Kickstarter is particularly powerful.

Startup Grind Shenzhen and Nanjing host a unique online event to help startups in China launch on Kickstarter. We will talk to Kickstarter’s Director of Design and Technology, Heather Corcoran and a successfully crowdfunded campaign owner, Switchbot CEO Richard Mou, about launching products successfully on Kickstarter.

Heather will share insights on how to build successful and impactful campaigns on Kickstarter: sharing case studies as well as practical tips on building communities, creative storytelling and rewarding backers.

Richard will talk about how Switchbot raised $678,835 on Kickstarter in July 2020, sharing his experience in creating and running the campaign as well as tips and advice to other startups on how to successfully raise funds on Kickstarter. 



As the No.1 Smart Home and IoT brands in Japan, SwitchBot offers innovative and install-in-seconds smart home products including smart switch, infrared universal remote controller, smart curtain, temperature and humidity sensor, Wi-Fi plug, smart humidifier, smart fan, etc.



Tuesday, Aug 18
7:00 PM - 9:00 PM (CST)

Brought to you by

  • Grace Zhang

    Grace Zhang

    Startup Grind Shenzhen


    See Bio
  • Nausheen I. Chen

    Nausheen I. Chen

    Zen & Zany


Brought to you by

  • Geng (Grace) Zhang

    Geng (Grace) Zhang

    Shenzhen Energy

    Brand Manager

    View Profile
  • Yan Wang

    Yan Wang

    MiraclePlus (former Y Combinator China)

    Chapter Co-director

    View Profile
  • Nausheen Ishtiaq

    Nausheen Ishtiaq

    Zen & Zany

    CEO of Zen & Zany

    View Profile
  • Guangnan Zhou


    CEO of Wemory

    View Profile
  • Phin Mpofu (Startup Grind)

    Phin Mpofu (Startup Grind)

    Startup Grind

    Director, Success + Community

    View Profile
  • Ahmad Fahim Didar

    Ahmad Fahim Didar

    Startup Grind

    Community & Partnership Manager

    View Profile

Local sponsors