We are hosting IPENGOO

March 24, 2018 / 2:30 PM

About this event

If you happened to have a visit at the Tencent headquarter building recently, it's impossible for you to miss the newly launched company "star" -- IPENGOO. It looks like a black furry ball with two beady eyes and it's the new brand identity of Tencent. In a very short time, the penguin mascot swept out the internal company and became a phenomenal success.  Yet, the mission of its birth is not only to be cute, it is the initial trial of Tencent's brand transformation from solo business to a multi-ecosystem.  Meet the two creators who made IPENGOO alive and find out what are the secrets of designing and implementing a new IP within the tech giant. This interview will be in Chinese.


We are hosting IPENGOO

Pika Qiu

Designer - Tencent

Pika Qiu works at Tencent Technology Engineer Department, User Research and Experience Design Brand Center. She's one of the core members that created Tencent's new brand - IPENGOO.

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Date and Time
March 24, 2018
2:30 PM - 5:30 PM
A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D)
Shenzhen, 518000
2:30 pm Registration & Networking
3:00 pm Welcome Drink & Mingle & Opening Intros
3:15 pm Fireside chat
4:15 pm Q&A & Networking

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