If you happened to have a visit at the Tencent headquarter building recently, it's impossible for you to miss the newly launched company "star" -- IPENGOO. It looks like a black furry ball with two beady eyes and it's the new brand identity of Tencent. In a very short time, the penguin mascot swept out the internal company and became a phenomenal success. Yet, the mission of its birth is not only to be cute, it is the initial trial of Tencent's brand transformation from solo business to a multi-ecosystem. Meet the two creators who made IPENGOO alive and find out what are the secrets of designing and implementing a new IP within the tech giant. This interview will be in Chinese.
Tencent
Designer
Saturday, March 24, 2018
6:30 AM – 9:30 AM UTC
6:30 AM | Registration & Networking |
7:00 AM | Welcome Drink & Mingle & Opening Intros |
7:15 AM | Fireside chat |
8:15 AM | Q&A & Networking |
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