We are hosting IPENGOO

TechTemple - A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) Shenzhen, 518000 Shenzhen
Sat, Mar 24, 2018, 2:30 PM (CST)

About this event

If you happened to have a visit at the Tencent headquarter building recently, it's impossible for you to miss the newly launched company "star" -- IPENGOO. It looks like a black furry ball with two beady eyes and it's the new brand identity of Tencent. In a very short time, the penguin mascot swept out the internal company and became a phenomenal success.  Yet, the mission of its birth is not only to be cute, it is the initial trial of Tencent's brand transformation from solo business to a multi-ecosystem.  Meet the two creators who made IPENGOO alive and find out what are the secrets of designing and implementing a new IP within the tech giant. This interview will be in Chinese.

Speaker

  • Pika Qiu

    Pika Qiu

    Tencent

    Designer

    Pika Qiu works at Tencent Technology Engineer Department, User Research and Experience Design Brand Center. She's one of the core members that created Tencent's new brand - IPENGOO.

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  • When

    Saturday, Mar 24
    2:30 PM - 5:30 PM (CST)

    Where

    TechTemple
    A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) Shenzhen518000

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