If you happened to have a visit at the Tencent headquarter building recently, it's impossible for you to miss the newly launched company "star" -- IPENGOO. It looks like a black furry ball with two beady eyes and it's the new brand identity of Tencent. In a very short time, the penguin mascot swept out the internal company and became a phenomenal success. Yet, the mission of its birth is not only to be cute, it is the initial trial of Tencent's brand transformation from solo business to a multi-ecosystem. Meet the two creators who made IPENGOO alive and find out what are the secrets of designing and implementing a new IP within the tech giant. This interview will be in Chinese.
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Designer
Pika Qiu works at Tencent Technology Engineer Department, User Research and Experience Design Brand Center. She's one of the core members that created Tencent's new brand - IPENGOO.
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