The theme of the event is destruct and reconstruct the classic brand identity. We interview the team of Tencent's newly launched IP character IPENGOO and find out what takes to create a brand new identity
that's consistent with the core elements of the old one and highlights the company's innovative spirits. This interview will be in Chinese.
About this event
If you happened to have a visit at the Tencent headquarter building recently, it's impossible for you to miss the newly launched company "star" -- IPENGOO. It looks like a black furry ball with two beady eyes and it's the new brand identity of Tencent. In a very short time, the penguin mascot swept out the internal company and became a phenomenal success. Yet, the mission of its birth is not only to be cute, it is the initial trial of Tencent's brand transformation from solo business to a multi-ecosystem. Meet the two creators who made IPENGOO alive and find out what are the secrets of designing and implementing a new IP within the tech giant. This interview will be in Chinese.