We are hosting Jackson Wightman (Proper Propaganda)

TechTemple - A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) Shenzhen, 518000 Shenzhen
Sat, May 18, 2019, 2:30 PM (CST)

About this event

Startups of all stages and levels of funding regularly throw money away on PR. So often cash disappears down this Black Hole. The problem often relates to misunderstanding about how to communicate innovation and the nature of tech media coverage. In this presentation, Jackson Wightman Founder of tech PR agency Proper Propaganda will discuss practical tips and principles about communicating innovation. He will delve into trends in tech media coverage and what tech journalists consider when deciding on whether to cover a specific company or product. You will leave with a greater understanding of how large tech media works and a slew of practical tips to get your company high value coverage in the world's biggest outlets - the kind of coverage that can form a cornerstone for all your marketing 

Speaker

  • Jackson Wightman

    Jackson Wightman

    Proper Propaganda

    Founder

    Jackson Wightman is Minister of Propaganda at Proper Propaganda. A big believer in pay for performance PR, Jackson developed a pricing model for services that puts output before hours. His writing on a range of tech PR subjects has appeared in Tech Crunch, Fast Company, In a previous life he worked in issue management and wrote speeches for a Canadian Prime Minister. He holds an MBA and an M...

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  • When

    Saturday, May 18
    2:30 PM - 5:00 PM (CST)

    Where

    TechTemple
    A 208 Tech Temple, China University of Geosciences, 8 Yuexing 3rd Rd, Nanshan District, Shenzhen (Keyuan Metro Station, Exit D) Shenzhen518000

    Brought to you by

    • Geng (Grace) Zhang

      Geng (Grace) Zhang

      Shenzhen Energy

      Shenzhen Director

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    • Yan Wang

      Yan Wang

      MiraclePlus (former Y Combinator China)

      Chapter Co-director

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    • Melody Li

      Melody Li

      IVA Studio

      Leadership Coach

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