Startups of all stages and levels of funding regularly throw money away on PR. So often cash disappears down this Black Hole. The problem often relates to misunderstanding about how to communicate innovation and the nature of tech media coverage. In this presentation, Jackson Wightman Founder of tech PR agency Proper Propaganda will discuss practical tips and principles about communicating innovation. He will delve into trends in tech media coverage and what tech journalists consider when deciding on whether to cover a specific company or product. You will leave with a greater understanding of how large tech media works and a slew of practical tips to get your company high value coverage in the world's biggest outlets - the kind of coverage that can form a cornerstone for all your marketing