Startups of all stages and levels of funding regularly throw money away on PR. So often cash disappears down this Black Hole. The problem often relates to misunderstanding about how to communicate innovation and the nature of tech media coverage. In this presentation, Jackson Wightman Founder of tech PR agency Proper Propaganda will discuss practical tips and principles about communicating innovation. He will delve into trends in tech media coverage and what tech journalists consider when deciding on whether to cover a specific company or product. You will leave with a greater understanding of how large tech media works and a slew of practical tips to get your company high value coverage in the world's biggest outlets - the kind of coverage that can form a cornerstone for all your marketing
Proper Propaganda
Founder
Jackson Wightman is Minister of Propaganda at Proper Propaganda. A big believer in pay for performance PR, Jackson developed a pricing model for services that puts output before hours. His writing on a range of tech PR subjects has appeared in Tech Crunch, Fast Company, In a previous life he worked in issue management and wrote speeches for a Canadian Prime Minister. He holds an MBA and an MA …
Jackson Wightman is Minister of Propaganda at Proper Propaganda. A big believer in pay for performance PR, Jackson developed a pricing model for services that puts output before hours. His writing on a range of tech PR subjects has appeared in Tech Crunch, Fast Company, In a previous life he worked in issue management and wrote speeches for a Canadian Prime Minister. He holds an MBA and an MA in international relations.
Shenzhen Energy
Brand Manager
View Profile
MiraclePlus (former Y Combinator China)
Chapter Co-director
View Profile
Zen & Zany
CEO of Zen & Zany
View Profile
Wemory
CEO of Wemory
View Profile
Startup Grind
Director, Success + Community
View Profile
Startup Grind
Community & Partnership Manager
View Profile