How to creating a Impactful Giving Business? Hosting Masami Sato CEO of B1G1

Thu, Aug 20, 2020, 8:00 PM (JST)

About this event

"Masami is authentic, speaks from the heart, and is driven by enormous passion and purpose." Thaddeus Lawrence

Masami was born in Japan but her desire to expand her horizons took her on a global journey. She became deeply concerned about the inequalities and other challenges that existed in the world. Since then, she has endeavoured to create real WIN-WIN connections across all cultures, people and organisations to realise a different world.

She has been a serial entrepreneur since 2001, starting and running several commercial enterprises all aiming to transform the way businesses are operated today. And by taking a completely new look at the power of giving, she founded B1G1 (Buy1GIVE1) in 2007.

Masami’s approach to life is very different. She brings a new, almost upside-down strategy to everything she does.

She brings these new perspectives in topic such as effective giving (transforming the CSR concept), organisational change and corporate sustainability.

She also radiates her principles through her writing and speaking. She has authored four books including, ‘JOY - The gift of acceptance, trust and love’, ‘GIVING BUSINESS – Creating the maximum impact in the meaning-driven world’, ‘Better Business, Better Life, Better World’ and 'LEGACY - the Sustainable Development Goals in Action'.

About B1G1

Masami is the CEO of B1G1 (, a global giving initiative that’s grown into a global movement. B1G1 helps businesses embed giving right into the heart of their everyday activities connecting them with more than 500 carefully selected high-impact giving projects.

Lead by Masami, the B1G1 giving movement has brought together more than 2,500 businesses and these businesses have created over 200 million giving impacts to date.

This event will be English and may include Japanese on audience request.


  • Masami Sato

    Masami Sato



    The Global Impact:

    Founder and CEO of B1G1 (BUY1GIVE1) that has created over 200 million giving impacts.

    'The Power of Small' : 2-time TEDx Speaker — Masami's journey inspires audience of all kinds

    Recognitions: Sustainable Business Award — Special Recognition for SDGs, and Finalist, Inspired Leadership Award

    Thought-Leadership: Author of 3 books and curator of 2 Int...

    Read More
  • Past Speakers

  • Asato Ohno

    Asato Ohno

    BNI Japan

    See Bio
  • Michelle Messina

    Michelle Messina

    Explora International


    See Bio
  • Taisuke Kaji

    Taisuke Kaji

    Yoko Corporation


    See Bio
  • Moderators

    • Nayana Arya

      Nayana Arya

      Digigo Solutions


      See Bio
    • Shyam Pyarauk

      Shyam Pyarauk

      Startup Grind Tokyo


    • Momose Ayuko

      Momose Ayuko

      Japan Dynamics Group

      Team Leader

    • Satoko Serizawa

      Satoko Serizawa

      Startup Grind Tokyo

      Team Leader

    • Alok Prateek

      Alok Prateek

      Computer Software

      Computer Software

    • Meghan Bridges

      Meghan Bridges

      Rainmaking Innovation Japan

      Marketing & Operations Director

      See Bio


    Thursday, Aug 20
    8:00 PM - 9:30 PM (JST)

    Brought to you by

    • Tamami Ushiki

      Tamami Ushiki

      Startupgrind Tokyo


    Brought to you by