A Conversation With Nir Eyal | Bestselling Author of Hooked and Indistractable

October 28, 2020 at 11:00 PM UTC – October 29, 2020 at 1:00 AM UTC

Nir Eyal is a behavioral scientist, best selling author, Stanford Graduate School of Business professor, a consultant at a variety of fast-growing tech companies, and an all-around great human being. Join us to learn how tech companies leverage psychology to make their products sticky, as well as how to combat the habits that said companies have formed in you.

Virtual event

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.

The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.

Check out what happened


  • Nir Eyal

    Author, Hooked



October 28 – 29, 2020
11:00 PM – 1:00 AM UTC


11:00 PMNetworking
11:30 PMPartners, sponsors pitches and event intro
12:00 AMNir Eyal Fireside Chat
12:45 AMQ & A
1:00 AMAfter Party


  • Henry Soo


    Founder & CEO


  • Henry Soo


    Startup Grind Vancouver Director

  • Melodie Von

    Startup Grind Vancouver Digital Team

  • Eileen Xing

    Startup Grind Vancouver Digital Team