Getting Mobile Right for Your Startup Igor Faletski is the Chief Executive Office and Co-Founder of Mobify. Mobify was born out of Igor's frustration at regularly missing his bus to SFU. Together with co-founders John Boxall and Peter McLachlan, Igor developed an SMS service that delivered Translink schedules to his phone by  text message. Following the success of the text messaging app, Mobify has continued to grow by investing in research, focusing on customer success and adjusting to a rapidly changing mobile technology landscape. Today, Mobify is the leading global mobile commerce platform with almost 100 full-time employees, powering some of the largest retailers in the world, including Starbucks, Garmin, Crocs, Toyota and Expedia. Igor is a frequent contributor to Mashable, GigaOM, and CNET and was recently named on BCBusiness's Top 30 Under 30 2014, see his story here.