Tonight's theme is all about consumer behaviour psychology! Did you know that it's all around us? Businesses are using behaviour psychology to get us to pay attention now, not later; to say look at me, not them! It can sound quite scary, but it's not always a bad thing. In a world full of noise, how do you make your business and brand stand out from the crowd?
If you are a business owner, startup, or marketer then you won't want to miss our special segment tonight with Michael Barbera.
We'll cover the usual Startup Grind Fireside theme of Mike's startup story, his struggles, and how he made it to where he is today. Then we'll highlight it with some great insider information, form Mike's behaviour strategies, that you can apply in your business.
Use code "STARTUPGRINDWS" for free entry tonight.
Michael Barbera is an award-winning consumer psychologist and strategy consultant for Fortune 50 companies. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, marketing, and long-term business strategies. Michael is currently employed as the CEO of Barbera Solutions. His clients can be found on the Fortune 50 list and several television programs show as ABC’s Shark Tank and Bravo’s Million Dollar Listing. Michael shares his research and experiences as a keynote speaker for public and private organizations, and as the host of the Clicksuasion podcast. In 2015, the White House recognized Michael for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer experiences and business growth strategies.