It’s never been easier to access affordable technology while building a business. But at the same time, it feels like any piece of technology you buy becomes obsolete the second you pay for it. If you’re trying to strengthen your business’s revenue, it’s important to invest your dollars wisely, which means not paying for things you don’t need.
When it comes to tech, though, some things pay off more than others.
Here are six things to put in your budget if you hope to upgrade your technology.
Modernize your website.
As the customer-facing side of your business, your website speaks volumes on your behalf. For that reason, your first priority should be keeping it modern-looking. Even if your site is mobile optimized, you still may be scaring customers away if your design is outdated.
Pay close attention to trends in website design from one year to the next. You can also use a DIY tool like SquareSpace or Weebly, which gives you access to templates that feature the current trends in design.
If you’re working with a potpourri of applications for your small business, you aren’t alone. In fact, many businesses end up assembling a suite of solutions to accomplish their day-to-day goals. But at a certain point, businesses will want to find a way to streamline everything. The sooner you can do that, the better. From the start, try to choose applications that manage multiple tasks through one dashboard, then add on apps that integrate with those solutions.
Update your operating system.
Today, it’s slightly easier to keep your operating system updated on each of your devices. Both Microsoft and Apple push O/S updates to end user devices, as long as they have a machine that can handle the software. Make a point to regularly check each of your devices, including smartphones and tablets, to make sure you’re running the latest version of the operating system.
Even missing a few updates can leave your equipment vulnerable to an attack which, inevitably, puts your entire network at risk. By keeping your software as up-to-date as possible, you may be able to stave off a devastating data breach.
Fax to email.
Yes, you likely occasionally need a fax machine. It may be rarer than in previous decades, but when the request comes through to use a fax -- you need to be prepared. Fax-to-email solutions let you receive and send faxes without a dedicated machine taking up valuable space in your office. Not only does this free up space in your own office, but it also lets you send and receive faxes wherever you are.
No more making a special trip to the office to send a fax. You can simply upload a file from your computer and send it, whether you’re working from home or waiting at the airport for your flight.
Lease your copiers.
Instead of buying printers, scanners, and copiers, many businesses opt for all-in-one units. Unfortunately, these can be costly and they quickly become outdated. You can lease an all-in-one and opt to get a new unit every couple of years.
This will keep your biggest piece of office equipment current without having to go shopping every couple of years. This will likely work best once you have multiple employees, though, since you can get an all-in-one desktop printer much more affordably than a corporate-quality copier.
Look into a wireless mesh network.
If your business runs on wireless, you may experience dead spots in certain areas of your office. A wireless mesh network is a way to overcome those issues, giving you more reliable Wi-Fi access at faster speeds than you may get with regular providers. Conduct thorough research into whether this is a better alternative for your own business and call around for the best prices.
You may find that the cost and reliability are better than what you’re already getting. This solution works best for companies that plan to run solely on wireless, rather than relying on a hardwired network.
If you’re interested in improving the tech in your business, there are small things you can do to stay up to date. It’s important to regularly audit your environment and find areas where you might be falling behind. By doing that, you’ll be able to remain competitive and keep both your customers and employees happy.