The world of marketing has shifted power to digital platforms having the largest impact on businesses. This is due to the amount of traffic that is seen on a daily basis due to people surfing on their smartphones.
Increase your traffic to a website.
A small or large startup is going to want to increase their traffic to their website as well as climb up the search engine rankings for their service or product. Digital marketing used to be run by the amount of articles you put out there and links back to your site.
Google has been cracking down on this in recent years requiring articles to be relevant to a certain industry in order to be effective. This has driven the need for relevant and high quality content.
The following are tips for a small or large startup trying to strategize their digital marketing approach.
Take a look at what competitors are doing.
Taking a look at competitors is a great way to see how they are marketing currently. While you will not be able to see certain things like their conversion rates, this is a great place to start. Take a look at a company around your size as larger companies might have more money to throw at problems.
Smaller companies must come up with variations of marketing that help them compete with the larger companies. A great strategy can turn a small company into a medium startup in a matter of a few quarters.
Look at the ROI from the business.
It is important to look at the ROI for each segment of the business in order to maximize conversions. There are plenty of online tools that allow companies to track their marketing efforts to see what has been the most effective.
Enlist Help From a Marketing Company
There are those people in startups who have no idea about how to marketing digital or what digital marketing actually entails. This does not mean that digital marketing should be skipped over but rather it should be outsourced. Building a marketing team in house can be extremely expensive without guarantee of results.
Marketing companies work with a variety of industries which means they already have established relationships with publishers and other websites in your industry. Get a referral if possible as not all digital marketing companies are created equal as some rely on the ignorance of their clients to keep them coming back while great companies deliver results in a clear and linear fashion.
Use The Blog To Turn Your Company Into a Thought Leader
The blog can be used to grow a business through acquiring traffic and readership. The key is creating interesting and engaging content on a consistent basis. Company blogs that regurgitate the same old content over and over are sure to lose readers as nobody wants to read the same old thing.
A content creation company can be used to do this or you can help staff bulk up their writing portfolio. The only thing better than a company turning into a thought leader is having this and staff be considered bright minds in the industry.
Weekly rants or in-depth articles are sure to help out with this as they are entertaining. Track which articles get the most traffic and publish it on the days you receive the most traffic.
As you can see there are plenty of things to think about when it comes to your digital marketing plan. Take care of the details that you can and put together a strategy based on data instead of a gut feeling.