Finn Age Hänsel: How to grow Europe's leading medical cannabis & wellness brand

Tue, Jul 13, 6:00 PM (CEST)

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About this event

What do you need to do to get a host of US and European celebrity investors, including musician, entertainer and Black Eyed Peas frontman, US actress Alyssa Milano, Justin Bieber's manager Scooter Braun, German soccer star Mario Goetze and model Stefanie Giesinger along with Bitburger Ventures?

Well, you need to have big goals and be on an even bigger mission: To build Europe's largest cannabis company and wellness brand.

The Sanity Group aims to improve the quality of life of people through the sensible use of cannabis in Europe. In addition to pharmaceuticals, the focus is also on wellbeing and cosmetic products based on cannabinoids. Founded in 2018 by German entrepreneurs, cannabis advocates and co-CEOs Finn Hänsel and Fabian Friede, Sanity Group is fully licensed and currently operational with two business units, Vayamed, a medical cannabis company devoted to the development of new therapies and pharmaceuticals, and Sanity Care, a consumer goods business unit representing wellbeing brand VAAY and CBD-cosmetics brand "This Place."

We couldn't be more excited for our next #SGvirtual fireside chat with our friend and "Founder of the Year 2021Finn Age Hänsel, Founder and Managing Director at Sanity Group. Finn is truly a jack of all trades since he founded The Iconic and restructured Movinga. He is a craft beer brewer of Berliner Berg and now a cannabis entrepreneur.

In our fireside chat, we will talk about his career, successes and hard lessons learned as well as his team's plan to make Germany a little more #green

Save your spot on June 29, 6:00pm - 7:30pm (CET) and join our conversation with Finn - bring all your most pressing questions and let's bring you up to speed on all things #cannabis #CBD and #wellness 

We look forward to seeing you all soon (virtually).

Your Startup Grind Berlin Team 


  • Finn Age Hänsel

    Finn Age Hänsel

    Sanity Group

    Founder and Managing Director

    Finn Age Hänsel, 36, studied Business Administration in Germany, Hungary and New Zealand. Following a 4-year engagement at BCG, he joined Rocket Internet in Australia from 2011 to 2013, as a Managing Director. After founding the largest australian online fashion retailer, THE ICONIC, he went on to become the Managing Director of theProSiebenSat1-Incubator, EPIC Companies. In 2015 he founded the...

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  • When

    Tuesday, Jul 13
    6:00 PM - 7:30 PM (CEST)

    Brought to you by

    • Mareike Popp

      Mareike Popp

      Kalipso Labs


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    • Verena Scheffczyk

      Verena Scheffczyk

      Kalipso Labs


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    • Martina Köhler

      Martina Köhler

      Deutsche Bank Innovation Labs

      Marketing & Communications

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    • Eva Nguyen

      Eva Nguyen

      Startup Grind Berlin

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    • Tjun Mok

      Tjun Mok

      FU Berlin

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    • Monika Mia Klaric

      Monika Mia Klaric

      PwC - (Corporate) Venture Capital & Startup Ecosystems


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    • Marin Bojii

      Marin Bojii

      CAVE Martian

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