Finn Age Hänsel: How to grow Europe's leading medical cannabis & wellness brand

Jul 13, 2021, 4:00 – 5:30 PM

Our next #SGvirtual fireside chat will be with our friend & "Founder of the Year 2021" Finn Age Hänsel, Founder & Managing Director at Sanity Group. Finn is truly a jack of all trades since he founded The Iconic in Australia, restructured Movinga, he is a craft beer brewer of Berliner Berg and now a cannabis entrepreneur. Join us as we will talk about his career, successes & hard lessons learned.

Virtual event

About this event

What do you need to do to get a host of US and European celebrity investors, including musician, entertainer and Black Eyed Peas frontman, US actress Alyssa Milano, Justin Bieber's manager Scooter Braun, German soccer star Mario Goetze and model Stefanie Giesinger along with Bitburger Ventures?

Well, you need to have big goals and be on an even bigger mission: To build Europe's largest cannabis company and wellness brand.

The Sanity Group aims to improve the quality of life of people through the sensible use of cannabis in Europe. In addition to pharmaceuticals, the focus is also on wellbeing and cosmetic products based on cannabinoids. Founded in 2018 by German entrepreneurs, cannabis advocates and co-CEOs Finn Hänsel and Fabian Friede, Sanity Group is fully licensed and currently operational with two business units, Vayamed, a medical cannabis company devoted to the development of new therapies and pharmaceuticals, and Sanity Care, a consumer goods business unit representing wellbeing brand VAAY and CBD-cosmetics brand "This Place."

We couldn't be more excited for our next #SGvirtual fireside chat with our friend and "Founder of the Year 2021Finn Age Hänsel, Founder and Managing Director at Sanity Group. Finn is truly a jack of all trades since he founded The Iconic and restructured Movinga. He is a craft beer brewer of Berliner Berg and now a cannabis entrepreneur.

In our fireside chat, we will talk about his career, successes and hard lessons learned as well as his team's plan to make Germany a little more #green

Save your spot on June 29, 6:00pm - 7:30pm (CET) and join our conversation with Finn - bring all your most pressing questions and let's bring you up to speed on all things #cannabis #CBD and #wellness 

We look forward to seeing you all soon (virtually).

Your Startup Grind Berlin Team 

Check out what happened


  • Finn Age Hänsel

    Sanity Group

    Founder and Managing Director



Tuesday, July 13, 2021
4:00 PM – 5:30 PM UTC


Welcome & Introduction - Startup Grind
Fireside Chat
Audience Q&A
End of Event


  • Ranjan R Jinka


    Chapter Director


BMH BRÄUTIGAM & PARTNER Rechtsanwälte mbB logo


Soldo logo



Gründerszene logo






German Startups Association logo

German Startups Association

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