As Founder and CEO of Bloomy Days, Franziska von Hardenberg (née Scheidel) is heading a one-of-a-kind “flower delivery as subscription service” that was just awarded a seven-figure series A funding and is on the way to break-even this year. Holding profitability before scale and foregoing customer lock-in for transparent, flexible contracts with pause-or-cancel-anytime clauses, Franziska is working to build a lasting enterprise based on sane values.
Building on her experience with Bloomy Days and previous startup work within Rocket Internet (MyBrands, Zalando, 7Trends-Enamora), Franziska is a successful mentor to other founders and takes part in the government initiative “FRAUEN unternehmen”, aimed at inspiring women and girls to take up an entrepreneurial career.
We are looking forward to welcome Franziska on stage to share her story and give you the chance to connect with her afterwards.
The interview will be led by Christoph Raethke. Christoph has been working in the digital industry for over 17 years. He has run two semesters of the Founder Institute and is the founder of the Berlin Startup Academy — Berlin’s boutique, independent Startup Accelerator. In addition to that, Christoph is a frequent speaker at international events and renown for his critical and thought-provoking views.
Our event takes place in the St. Oberholz apartments. As the central meeting point of Berlin's digital scene, there could be no better setting for our intimate “fireside chat” interviews.
Guests for this event: Start Path Europe
Start Path Europe is a 12-month hybrid onsite and virtual growth program from MasterCard. It aims to solve specific priorities for European-based companies working across the commerce space. Want to know more? The full eligibility details for Start Path Wave 2, commencing this April, are available at www.startpath.com. Or just send a mail to info[at]startpath.com or reach them on Twitter: @MAstartpath).