An empathy map is a collaborative tool startup can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment.
Once you know your customers well, you can be their favourite business and you can turn them into loyal customers easily.
KAUST
Innovation Programs Co-Lead at the Entrepreneurship Center
Arwa is the Program Design Associate at King Abdullah University of Science & Technology (KAUST). She has also founded the Agents of Innovation program, an exclusive apprenticeship for selected high potential students from partner universities.
Arwa also mentors a diverse portfolio of startups and students with a focus on education, content and consumer-focused industries.
On t…
Arwa is the Program Design Associate at King Abdullah University of Science & Technology (KAUST). She has also founded the Agents of Innovation program, an exclusive apprenticeship for selected high potential students from partner universities.
Arwa also mentors a diverse portfolio of startups and students with a focus on education, content and consumer-focused industries.
On the side of the above, Arwa writes short stories for kids, plays Badminton and Yoga, love reading books and is a remarkable MC.
WadiMakkah
Chapter Director
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Startup Grind Makkah
Co-Director
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Program Manager
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Marketing Manager
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Operation Manager
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