In partnership with HubSpot, We are hosting a workshop about Customer development. Customer development allows companies to understand the market needs and come up with multiple potential solutions. From there, the process calls out the assumptions behind the various hypotheses (operating under the assumption that the company is starting with no facts prior to this exercise) and then validating those assumptions. After delivering an MVP, begin continual re-evaluation to ensure the solution is optimized to deliver value and achieve the business’s goals. Learn what a buyer persona is and how to conduct research, surveys, and interviews to build your own. By Eoin Mcguinness, Head of Startups CEE & MEA at HubSpot. Eoin work closely with 80 of the top VC’s, Accelerators & Incubators in the regions to help startups scale fast! Been in HubSpot 4 years. Alongside this Eoin is an Entrepreneur & Angel Investor who currently runs 2 #sustainable-first businesses. In 2012, He had his first successful exit at the age of 22. He was also the Head of Sales for a Startup with a sales team of 9 and grew the business from $1.2m to $4.8m in 16 months + Seed Funding round. 📅 Monday, 25th July ⏰ 7:00pm AST Register now!
