Startup Grind Summer Series featuring Jacob Pechenik

Jul 16, 2020, 12:00 – 1:30 AM

VirBELA Auditorium, (Virtual Campus), N/A, N/A

Check out our Summer Series, hosted virtually in VirBELA. Take a break from your usual conference call and hear interesting business stories to help you get through these times from startups who are making a difference.

In-person event

About this event


Join us for a Startup Grind event in the VirBELA virtual platform, a joint promotion by all SoCal chapters!

We will be hosting this series all summer long in VirBELA's Open Campus, highlighting interesting business stories to help get us through these times from startups who are making a difference.

Mark your calendar for our next event, which will feature Jacob Pechenik, Co-Founder of The Farm Project and Lettuce Grow. Moderated by Craig Kaplan, head of Manhattan Beach Startup Grind and SVP of Sales for VirBELA.

Rethink Food: Sustainable Farming for Life

This week’s Startup Grind Summer Series event features Jacob Pechenik, Co-Founder of The Farm Project and Lettuce Grow. Join us as we explore his start up journey and mission to build a community of passionate growers deeply connected through good food and sustainable living.

Featured Speaker: Jacob Pechenik

Jacob Pechenik is a passionate entrepreneur who has built a career around questioning and improving industry status quos. Jacob is the co-founder of The Farm Project, a Public Benefit Corporation whose mission is to transform our food system by engaging and empowering consumers. From The Farm Project sprouted Lettuce Grow, an initiative that empowers everyone to grow 20% of their food at home. Jacob’s dedication to innovation and socially constructive disruption is evident in every element of Lettuce Grow, from sustainably designed hydroponic growing systems to an altruistic program intended to make the magic of fresh nutrition available in disadvantaged communities.


This event will take place in VirBELA's Open Campus, a 3D virtual environment. Please allow a few minutes to get VirBELA set up and customize your avatar prior to the event.

1. Download VirBELA.

2. Launch the application and customize your avatar.

3. If you have any trouble, consult the User Guide.

4. Once you enter the campus, click "GO TO" and select "Auditorium."

If you have any trouble accessing the venue, reach out to

Important note: VirBELA must be installed on a desktop or laptop computer. Attendees will not be able to access the event from a mobile device.

Check out what happened


  • Jacob Pechenik

    Lettuce Grow




Thursday, July 16, 2020
12:00 AM – 1:30 AM UTC


Fireside Chat


  • Craig Kaplan

    Venture Partner: and


  • Jason Manasse


  • Sanjeev Rao

    Co Director

  • Kiana Nicio


  • Grace OConnell

    Event Coordinator

Global sponsor

Dell Technologies logo

Dell Technologies


Unita Manhattan Beach logo

Unita Manhattan Beach

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