Manjula's talk will be around Startups !!! Taking your Idea from Concept to Business Success from the marketing perspective.
Her talk will provide answers to questions
- When marketing efforts should start for a product
- How marketing changes at various stages of product development
- How can marketing be used most effectively during initial days of product
- How to define a marketing mix for an product
Manjula has overall 20 years experience in the field of Marketing and Communication, Lead the functions of Public Relations (PR), Digital Marketing (SEO, SEM, SMO, SMM) Account Based Marketing, Sales Enablement, Event Management, Corporate Strategy & Governance and Corporate Social Responsibilities with many large companies like Amdocs, Satyam Computers, Sapient Corporation, Hewlett Packard. Started career with Media industry Ogilvy & Mather, MAA Bozell & DNA Networks. She has also been part of the Corporate Crises Management during the Real time Corporate Crisis of Satyam Computers in 2008.
Her Last Corporate job was leading responsibility in APAC Regional Marketing at Amdocs after which she started her own company- Creative Bharat
Manjula has won various accolades such as
‘Women Chief Marketing Officer of the Year 2016’ by Indian Women Empowerment & Leadership Summit.
'Most talented Marketing professional Award' @Corporate Excellence Awards 2014