SaaS Masterclass on with Udit Goenka

Agenda

1. What should be a checklist before starting to build SaaS?

2. What should be the pricing structure? 

3. What should be the initial Growth and launch strategy?

4. Validating the idea, building an MVP, getting the first 100 B2B customers, & finding a product-market fit. 

   
   

Event Flow

Brief introduction of Startup Grind (5 min)

Session: SaaS Masterclass with Udit Goenka (1 hr)

Conversation between Udit and Àyush Jain (10 min)

Open Questions from Audience (15 mins)

About Udit

Udit started his career about 14 years ago when he was a teenager as a self-taught graphic designer & developer. Founded four startups since then. Made an exit from the first two startups while the third startup failed very badly which gave him the idea to build PitchGround. PitchGround is a unique SaaS marketplace that bridges the gap between early stages SaaS companies and small-medium size businesses. So far, in 3.5 years of their existence, they have done over $6m in sales. 

Udit's Background

• While still in his teenage years, Udit began his online career as a graphics design, branding consultant, software consultant building a strong customer base in less than a year.

• During this time he was able to work with and develop relationships with numerous business owners who found themselves struggling to bring great products into the market.

• In 2011, while working as a full-time student at the University of Mumbai, Udit helped bring one product into the mass market and made over $300,000 in less than 5 days.

• It was then that Udit realized that his calling was to spearhead product launch and brand awareness. He then partnered up with an existing friend and fellow entrepreneur, Oscar Hernandez, to form the brain trust that is now Power Up Hosting. 

• Since 2012, Udit Goenka has been the face of Power Up Hosting, bringing a company from relative anonymity to success with absolutely no marketing budget. Udit was able to navigate the unforgiving waters of the IaaS market to bring afloat a small but very well-equipped company to compete with much bigger players in their hometown of Los Angeles.
  

• In 2015, Udit was featured on INC.com’s startup section.

• While working on all these years, Udit also started consulting SaaS business as he started working on a side project FunnelBake and PitchGround. In 2017, he started working on FunnelBake, a Sales CRM engine and launched a small MVP in early 2018 and now has over 900+ customers for FunnelBake. In October 2018, he launched PitchGround a unique crowdfunding platform for SaaS companies and in just 1 year of its existence, PitchGround has helped companies raise over $1.1 million and has acquired over 10,000+ paying customers.

• In 2019, Udit made an exit from Power Up Hosting, Inc. and GoPBN to concentrate fully on PitchGround.
  
  

About Startup Grind

Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 400 cities and 115 countries featuring successful local founders, innovators, educators, and investors who share personal stories and lessons learned on the road to building great companies.

The event will be broadcast by video conference. The link will be sent to all registered participants.

About Diversity, Equity & Inclusion Month

This month Startup Grind is celebrating DEI month, presented with SVB and supported by Comcast NBCUniversal LIFT Labs. DEI stands for Diversity, Equity, and Inclusion; 31 days to emphasize the importance of diversity across our global startup ecosystem, and what it means to all of us. We are so excited to take this time to recognize and amplify the voices of leaders in our globally diverse communities, providing a platform for those that may not have been heard previously.

In addition to this event, you can also view Diversity, Equity & Inclusion Month events taking place across our global startup community here or register for our Diversity, Equity & Inclusion Summit here