All the great ideas and visions in the world are worthless if they can't be implemented rapidly and efficiently.

Often, I have seen many “would be” entrepreneurs who think that the most important value for their entrepreneurial success is the uniqueness of their ideas. But, it is not true. Business ideas are easy, but the implementation is what matters the most.

The presentation is a practical guide for the many moving parts and potential blind spots in commercializing new products and services. It covers dozens of frequently overlooked innovation vulnerabilities, and propose mitigations. The book will also explain why it’s a good idea to continuously renew a business in order to stay afloat.