In Australia as a guest of the Slingshot Accelerator Program for only a few days, we are very lucky Ash has found time to come and speak.
Whether it's getting the green light on a new venture, or securing an additional round of funding, entrepreneurs are constantly faced with the challenge of demonstrating progress to their stakeholders.
In this talk, you’ll learn how to focus on a single metric that all stakeholders want - aka TRACTION. Further, you’ll learn how to use this metric to build a traction model, and identify the bottlenecks or constraints holding you back.
Ash Maurya is the author of the international bestseller “Running Lean: How to Iterate from Plan A to a plan that works”, "Scaling Lean" and the creator of the one-page business modeling tool “Lean Canvas”.
Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.
He lives in Austin, Texas.